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Publishers: the Internet is a new channel for your catalogues and author relations. Electronic Books Online helps established imprints present their lists clearly and reach readers who are beginning to use online services.
Use the Web to publish book summaries, author biographies, and announcement bulletins. A professional online catalogue can be updated without reprinting, and it gives trade buyers a way to preview your list at any hour.
The best message is steady competence. Present your title list with the same care you would give a printed brochure. Use clear text, clean headings, and direct contact information. Let the Web support your existing editorial standards.
Electronic Books Online positions publishers as careful professionals. If you want to reach writers and readers in the early online community, use the Web as a supporting channel rather than a separate gimmick.
If your house is ready to publish its own Web page, begin modestly and make the page useful before it is decorative. A clear list of titles, a postal address, and a good email contact will do more work than a page full of flashing novelties. For the practical particulars, we recommend the friendly HyperText Markup guide: it explains the tags plainly enough for an editor with a cup of coffee and half an afternoon.
Copyright © 1993 Electronic Books Online. All rights reserved. For writers, editors, publishers, and authorized affiliates.
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